Photos of our individual hauls (we helpfully separated them into beauty, snacks, and clothes)!
Clearly it was a productive trip. 😆
Thoughts on Seoul:
1. Makeup-forward. For all of the clean beauty/skincare focus there is, I actually felt like most of the local folks (office workers, store keepers, restaurant staff, etc) actually wore quite a bit of makeup. Maybe the key is that on camera, it gives more of a natural look? Or maybe this was just a misunderstanding of mine.
2. Less tourists. Compared to Tokyo/Japan, Seoul was MUCH less overrun with tourists. We really didn't have much of a wait anywhere and it didn't feel like we were pushing through crowds all the time.
3. English-lite. I was consistently surprised by the number of times we found ourselves unable to communicate -- even in some of the tourist areas, it seemed like people didn't speak any English. The difference from Japan was that the Koreans also didn't seem as familiar with Google translate or other app/live translation options. I should have learned how to say "please say it again" in Korean -instead I would just hold up my phone and gesture to it and they'd look at me blankly. 😆
4. Cash is helpful. If you don't have any, you should also be okay...but especially at the smaller stands/stalls -- some literally would only take cash. And there were a few places where paying in cash got a not insignificant discount. It also made bargaining sometimes easier (sorry, I literally only have 10000 won...)
5. Recycling separation is not a joke. Koreans take their trash type separating very seriously. I kept worrying that we'd get in trouble for putting the plastic stuff in paper or compost in trash. This might be significant enough that I'd pick a hotel over an Airbnb next time...
6. Like Japan, jet lag is not bad. Yes we got tired around 6 or 7 pm, but it really is nothing compared to how difficult transitioning in China normally is.
7. Downloading Naver is necessary for map navigation. Google maps can find locations but it can't navigate. Especially for walking, Naver was key. But I found the Google maps reviews/recommendations pretty helpful..so maybe use a combination of both.
8. Kakao and Uber both worked well. Uber was the only one that seemed to allow for adding mid-journey stops though, in case that is important. UberXL didn't seem that prevalent, though the price seemed similar if you could get one.
9. Common clothing suppliers. The items at all of the shops (whether they be standalone boutiques or shops in a mall or stalls in a shopping complex) were actually often quite similar. By the end of the trip, we would see the same jacket in a variety of places, just with different prices. More reason to go to Gotomall first! 😁
10. Olive Young (especially for on sale items) did have better prices than most of the other beauty shops. There might be exceptions, but you'd have to really know prices and products to find the deals.
11. Plan for extra luggage space. If I had more room, I would have bought more!
12. Air Premia - I think the Wi-Fi is a ploy - it wasn't working on any of the flights any of us took. So make sure you download things before you go! But otherwise I can vouch for the legroom being more generous so I would be willing to take the airline again.
13. Air quality was not great - I wasn't expecting this, but it turns out Seoul actually deals with quite a bit of smog. The local folks complain that it's blowing over from the factories in China. It didn't interfere with anything, but if you have asthma/respiratory issues, just make sure you bring your meds.
Other thoughts:
Would I come back again? Absolutely. I think the twins would love it -- we will have to add this to our list of family trip destinations. Maybe 2027? Or even 2026 Thanksgiving! Will get the palace and temples in there too then. How expensive was it? Not very -- I actually thought it was cheaper than Japan, particularly in the way of taxis, snacks, and hotels. Beauty treatments actually weren't as cheap as I was expecting, but certainly still better than the equivalents in the US.
Favorite snacks:
The milk cookie things (cheese flavor personally). Red bean pastries (the ones from Costco are individually wrapped and last about 3 weeks -- they were the kids favorite snack that I brought back). Flat croissants (they press them and then it almost gets caramelized). Salt bread - it was worth the hype.
Favorite meals:
Maybe all of them? I really can't pick a favorite. Bossam, Korean bbq, gimbap, fried chicken, and hotteok were the highlights.
Regrets:
If anyone goes back to Costco, can you pick up one of these bags for me?
1H grabbed one but Y and I missed it -- so regretful. Also sad I didn't get the makeover...will definitely do that next trip.
That's all I can think of for now...thanks for reading!
Next destination: Galapagos!






























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